冰之果实 品牌定位&包装设计

产品定位&产品包装设计：冷冻速冻类水果产品因为销售渠道和产品特点以及产品综合成本等因素，产品包装大都简单单调，冷冰冰，我们为客户考虑的第一要素就是差异化，在消费主体年轻化的驱使下，任何一个品类或者产品都要不断考虑品牌的定位和感知度是否与你的准客户群体相匹配，能否有共鸣，能否有持续的内容可以互动，在这个夏天，我和杨梅有个甜甜的约会，遇见小梅遇见凉凉的夏天。

Product positioning & product packaging design: because of the factors such as sales channels, product characteristics and product comprehensive cost, the product packaging of frozen and quick-frozen fruit products is mostly simple, monotonous and cold. The first factor we consider for customers is differentiation. Driven by the younger consumers, any category or product should constantly consider whether the brand positioning and perception is Match with your prospective customer group, can there be resonance, continuous content and interaction? In this summer, I have a sweet date with bayberry, meet Xiaomei and meet the cool summer.